Neo Sports set to go live with ForeTV

Mumbai, Sep 10 (UNI) Neo Sports, India's first cricket only television channel, is set to go live with pioneering broadcast management system, ForeTV from MSA Focus following the solution's recent implementation at the broadcaster's headquarters here.

The deal, believed to be the first for ForeTV on the Indian subcontinent, was signed following a competitive pitch process.

The Fore TV Broadcast management system allows Neo Sports the ability to efficiently manage the proliferation of new revenue streams. Unlike traditional systems which treat each stream separately, ForeTV offers a consolidated solution for total revenue management, allowing convergence across traditional advertising, sponsorship and also encompassing income from Internet Protocol Television (IPTV), pay-per-view (PPV), interactive (iTV) and video on demand (VOD), a release issued here today stated.

As part of the core system, MSA Focus is developing a new live events scheduling module for Neo Sports and is also developing a further module to enable Neo Sports to carry out secondary events selling and capitalize on advertising opportunities in the region.

This System will be fully integrated into workflow of the channel, automation, editing and financial software allowing seamless process from acquisition, production and postproduction, transmission and billing at the end of the process. This system is new to India and Neo is its first installation.

On the production front, Neo has installed Vizrt Virtual studio, a virtual studio for sport production, again one of the first installations in India. This allows Neo to create a number of different sets for each sport and change it at flick of a button.

There is no need for storing and changing physical sets, the release added.

UNI