Amul to be official sponsor of Netherlands team in World Cup

Ahmedabad, Feb 15 (PTI) Gujarat-based dairy giant Amulhave become the official sponsors of the Netherlands cricketteam for the soon-to-start World Cup.

The Royal Netherlands Cricket Board (RNCB) signed thesponsorship deal with Amul yesterday. Netherlands are aleading dairy-food producer country.

Logo of Amul Butter, the brand marketed by GujaratCooperative Milk Marketing Federation (GCMMF) which boasts ofturnover of Rs 8,000-crore plus, will appear on the sleeve ofsaffron jersrys of players as well as on the training kitsthroughout the World Cup.

"We were looking to associate with the game of cricketfor long....World cup came as a good opportunity and itclicked," GCMMF Managing Director R S Sodhi said.

"We are getting associated with the Cricket World Cup forthe first time and Amul welcomes the Netherlands team toIndian sub-continent," he said. However, he did not divulgethe amount of money involved in the sponsorship deal.

Netherlands are scheduled to play their first matchagainst England on February 22 in Nagpur. More PTI VKB PD KRKAT