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Rajasthan Royals Unveil ‘Pink Promise' Jersey for IPL 2025 on International Women's Day

Jaipur, Mar 8: Rajasthan Royals celebrated International Women's Day with the launch of their striking all-pink 'Pink Promise' jersey, reinforcing their commitment to women-led transformation in Rajasthan.

The franchise also announced that their match against Mumbai Indians on May 1st, 2025, at the Sawai Mansingh Stadium in Jaipur, will be the official #PinkPromise Match of IPL 2025.

Rajasthan Royals Unveil Pink Promise Jersey for IPL 2025

A Commitment to Women-Led Change

The Royal Rajasthan Foundation (RRF), the CSR arm of Rajasthan Royals, marked the occasion with the launch of a powerful campaign film, 'Aurat Hai Toh Bharat Hai', as part of their #PinkPromise initiative. Last year, the campaign made a significant impact by illuminating over 250 homes with sustainable lighting, in collaboration with partners like Luminous.

Voices from Rajasthan Royals

On the initiative Kumar Sangakkara, Director of Cricket, Rajasthan Royals, said, "Through 'Pink Promise,' we strive to create a lasting impact-not just on individuals but on their families and communities. Last year, we saw firsthand how this initiative transformed lives. As a team, we take immense pride in this journey, spending time at the foundation to truly understand its work. 'Pink Promise' is more than a campaign-it's a cultural commitment shaping our values."

Jake Lush McCrum, CEO, Rajasthan Royals, said, "While our foundation has been transforming lives for over six years, 'Pink Promise' took our mission to a global stage, inspiring millions. From illuminating 260 homes through solar power to expanding our reach beyond Sambhar, our vision is to create a movement that drives change across India. We believe in working with partners like Luminous, who share our purpose and commitment."

Impact Initiatives for IPL 2025

To drive real-time social impact, Rajasthan Royals have announced multiple initiatives linked to their #PinkPromise Match against MI:

  • ₹100 Donation Per Ticket - For every ticket sold for RR vs MI on May 1st, ₹100 will be donated to women-led rural transformation in Rajasthan.
  • Proceeds from the Special 'Pink Promise' Jersey - Sales from the all-pink jersey will directly support RRF's social impact projects.
  • Lighting Up Homes with Every Six - For every six hit in the match, Rajasthan Royals and RRF will light up six homes in the Sambhar region with solar power.

Future Vision: Expanding Beyond Solar Energy

As Rajasthan Royals and RRF continue their long-term social impact mission, women will remain at the core of every initiative. While solar energy is currently driving transformation, future efforts will expand into:

  • Water access solutions
  • Sustainable livelihoods for rural women

By continuously evolving their efforts, Rajasthan Royals aim to build a more sustainable and women-empowered Rajasthan, ensuring lasting change far beyond the cricket field.

Story first published: Saturday, March 8, 2025, 23:38 [IST]
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