Inside Virat Kohli business empire: One8, Wrogn, FC Goa and startup investments

Virat Kohli's influence extends far beyond the cricket field. While the former India captain remains one of the biggest stars in world sport, he has quietly built one of the most diverse business portfolios among athletes, spanning fashion, fitness, food and beverage, insurance, technology and sports franchises.

With an estimated net worth exceeding ₹1,000 crore, Kohli has established himself as both a brand and an investor, backing several high-growth startups while simultaneously creating successful businesses of his own.

One8: Virat Kohli's flagship lifestyle brand

At the heart of Kohli's business portfolio sits One8, his flagship lifestyle and athleisure brand.

Originally launched as a sportswear label, One8 expanded rapidly through a long-term partnership with Puma and now includes apparel, footwear and accessories. The brand has also moved into hospitality through the popular One8 Commune restaurant chain, which operates across multiple Indian cities.

The venture reflects Kohli's personal image, combining fitness, lifestyle and premium consumer experiences under a single umbrella.

Wrogn becomes a youth fashion success story

Another major pillar of Kohli's business interests is Wrogn, the youth-focused fashion brand managed by Universal Sportsbiz Pvt. Ltd. (USPL).

The brand has built a strong presence in India's casualwear market by targeting younger consumers with bold designs and contemporary fashion. Kohli remains closely associated with the brand's identity and growth strategy.

Strategic startup investments

Kohli has increasingly focused on startup investing over the last few years, backing companies across multiple sectors.

One of his most successful investments came through Digit Insurance, where he and wife Anushka Sharma invested during the company's early stages. The investment reportedly generated significant returns following the insurer's public listing.

More recently, Kohli invested ₹40 crore in Agilitas Sports, a sportswear manufacturing and licensing company founded by former Puma India managing director Abhishek Ganguly. The company aims to build and scale sports brands across India and international markets.

Other notable startup investments include:

• Rage Coffee - Direct-to-consumer coffee brand
• Blue Tribe - Plant-based meat alternatives company
• Hyperice - Wellness and recovery technology brand
• Sports Convo - Sports-focused social networking platform
• Galactus Funware Technology - Parent company of gaming platform MPL

Fitness remains a core business focus for Virat Kohli

Fitness has long been central to Kohli's personal brand, making investments in the sector a natural extension of his interests.

He owns a significant stake in Chisel Fitness, a gym and fitness centre chain that has expanded across India. The venture aligns closely with the discipline and fitness standards that transformed Kohli's cricket career.

He has also invested in recovery and performance technology company Hyperice, further strengthening his presence in the wellness industry.

Virat Kohli investments in sports franchises

Kohli's passion for sport extends into ownership as well.

He is a co-owner of Indian Super League club FC Goa, becoming one of the earliest cricketers to invest in Indian football.

The former India captain has also entered motorsport through Team Blue Rising, a team competing in the E1 World Championship, the world's first all-electric powerboat racing series.

Restaurant and hospitality ventures

Alongside One8 Commune, Kohli and wife Anushka Sharma have also ventured into the restaurant business with Nueva, a South American fine-dining restaurant in New Delhi.

The restaurant has become one of the capital's most recognisable celebrity-backed hospitality brands.

Endorsement portfolio remains among India's strongest

While his investments continue to grow, endorsements remain a major contributor to Kohli's overall earnings.

Over the years, he has represented some of the world's biggest brands, including Puma, MRF, Vivo, Audi, HSBC, Philips, Hero MotoCorp, American Tourister, Blue Star, Herbalife and Manyavar.

Industry reports estimate that Kohli commands between ₹7.5 crore and ₹10 crore per endorsement deal, making him one of India's highest-paid celebrity endorsers.

Virat Kohli's major businesses and investments

From sportswear and fitness to technology startups and professional sports teams, Kohli has built a portfolio that mirrors the values that defined his cricket career: long-term planning, consistency and relentless growth. As his playing career enters its later years, his business empire continues to expand, ensuring his influence extends well beyond the boundary rope.